MY JOURNEY
A glimpse of my journey through the companies I’ve worked with.
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01 · Real Estate · Abu Dhabi · 2024 — present
From zero to nine property sales a month.
Royal Palace Investment — Performance Marketer
−00%
cost per lead (375 → 123 AED)
0×
monthly leads (100 → 600+)
0 → 0
property sales / month
00k
AED/month budget managed efficiently
Fixed a broken marketing system spending nearly 15k AED a month without reliable attribution, a connected CRM or a clear path from qualified lead to closed sale.
Introduced CRM attribution, conversion API connections, AI-assisted lead qualification and WhatsApp nurturing — reducing response time, generating more leads efficiently and connecting marketing activity to sales.
Key moves
- →Qualified and prioritised leads with OpenAI, LLM APIs and automated WhatsApp workflows
- →Improved lead volume and quality while managing the monthly media budget at 45k AED
- →Recovered sales from older leads through targeted WhatsApp reactivation campaigns
02 · Marketing Agency · India · 2023 — 2024
Managed 14 clients at a time while scaling the team from four to eleven.
Almeka Technologies — Digital Marketing Manager
00+
active clients across 5 industries
00+
clients acquired in total
0 → 00
Montessori admissions
Managed 14 active client accounts across real estate, education, healthcare, e-commerce and SaaS while helping grow the delivery team from four to eleven.
Worked across brand building, client acquisition and product development — from launching a Montessori school to introducing a SaaS CRM and AI-powered lead qualification systems.
Key moves
- →Built a Montessori school brand from identity and positioning through to its first 27 admissions
- →Created lead-generation funnels for high-ticket services and education programmes
- →Introduced and scaled a SaaS CRM product with AI-assisted lead qualification
03 · Automotive & Rental · Dubai · 2021 — 2023
Drove leads and sales for two businesses across four channels.
Yoko Groups — Digital Marketing Specialist
0
paid channels run in parallel
0
businesses marketed at the same time
Full-funnel
from campaigns to leads and sales
This was the start of my UAE experience and where I polished a broad marketing skill set into a more technical one. I ran performance marketing for automotive garage and rental businesses across Meta, Google, TikTok and Snapchat while managing leads across the funnel.
I implemented GTM tagging and attribution, built more dynamic websites, managed lead workflows, designed in Illustrator, edited in DaVinci Resolve, handled video shoots and photography, and supported automotive events. I also began using ChatGPT early as another tool for finding and implementing solutions faster.
Key moves
- →Ran multi-platform acquisition for two businesses at the same time
- →Implemented websites, GTM tracking, attribution and practical lead-management workflows
- →Produced campaign creative and coordinated shoots, photography and automotive event coverage
04 · Fashion Brand · Kerala · 2019 — 2020
Built a fashion brand from scratch and grew it beyond Kerala.
BeingHijabee — Founder & Self-taught Digital Marketer
₹0.0M
revenue through social-led sales
0,000+
customers, primarily across South India
Started with products sourced through a large wholesaler importing from China, then built the brand around them — from the name, logo and visual identity to product photography, Photoshop creatives, posters and social media.
The website supported the brand, but sales happened mainly through Instagram, WhatsApp, influencer collaborations and offline channels. I managed orders, inventory and leads manually through WhatsApp and Excel while reaching customers beyond Kerala across South India.
Key moves
- →Built the brand, website and complete visual presence from the ground up
- →Created and managed the influencer-led Instagram and WhatsApp sales process
- →Learned digital marketing, customer acquisition and operations by running the business myself