STACK.
Tools are easy to learn. The real work is connecting them into systems that get things done. Here are the tools I use and the systems I’ve built with them.
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SHELF 01 · TOOL 1/5
Paid & Performance
Google Ads
Intent-led advertising that reaches people while they are actively searching for a product, service or solution
SHELF 02 · TOOL 1/8
AI & Automation
Claude Code
Anthropic’s command-line coding agent for building software, working across files and running development tasks
SHELF 03 · TOOL 1/10
CRM & Data
GoHighLevel
CRM implementations centralising lead capture for agencies & developers
SHELF 04 · TOOL 1/16
Creative & Web
Higgsfield AI
An all-in-one AI creative studio for generating and editing campaign images, cinematic video and product content
SYSTEMS · 1/6
Systems
AI Calling Agent · Client deployment
A voice agent that phones every new lead, qualifies them in conversation, and books the meeting.